Air Reading: B2C Platform Redesign
How do we improve the user experience and bring impact to an existing product from a usability test?
Summary
This is a freelance project collaborating with a start-up company. Our client, Air Reading, a virtual learning management platform, asked us to perform a usability test and provide insights so they could improve their current design and increase user conversion rate.
Project Type: UIUX Design - Usability Test - B2C - Web
My role: User research, UX design, prototype
About Client
What is Air Reading?
A virtual learning management platform that provides online learning course management solutions for students and teachers. The mission of Air Reading is to make high-quality reading instructions accessible to all children.
What is Air Reading’s goal?
Managing and delivering virtual classes require lots of operational work. Airreading will help reduce the operational cost and provide guidance to parents who can self-serve class cancellations and get make-up classes.
Client's demand:
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Use usability tests to target pain points and provide solutions.
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Easy and clear user flow (book class, cancel class, make up missed class).
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Make cancellation and make up class rules straightforward for users.
User Research
User Journey
Pain Points
Solutions
Feedback and Final Thoughts
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Keep iterating the booking flow.
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Clients suggest that we create a “stealth” design for the cancel button so that the actual user will not rely on the cancel function too much, which will reduce their system load after this product is launched.
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Keep in touch with our client to provide further assistance in future updates.