Air Reading: B2C Platform Redesign
How do we improve the user experience and bring impact to an existing product from a usability test?
Summary
This is a freelance project collaborating with a start-up company. Our client, Air Reading, a virtual learning management platform, asked us to perform a usability test and provide insights so they could improve their current design and increase user conversion rate.
Project Type: UIUX Design - Usability Test - B2C - Web
​My role: User research, UX design, prototype
About Client
What is Air Reading?
A virtual learning management platform that provides online learning course management solutions for students and teachers. The mission of Air Reading is to make high-quality reading instructions accessible to all children.
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What is Air Reading’s goal?
Managing and delivering virtual classes require lots of operational work. Airreading will help reduce the operational cost and provide guidance to parents who can self-serve class cancellations and get make-up classes.
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Client's demand:
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Use usability tests to target pain points and provide solutions.
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Easy and clear user flow (book class, cancel class, make up missed class).
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Make cancellation and make up class rules straightforward for users.
User Research
User Journey
Pain Points
Solutions
Feedback and Final Thoughts
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Keep iterating the booking flow.
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Clients suggest that we create a “stealth” design for the cancel button so that the actual user will not rely on the cancel function too much, which will reduce their system load after this product is launched.
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Keep in touch with our client to provide further assistance in future updates.