Summary
This is a project that transforms an IRL experience onto a mobile platform that will create a new service experience. The service chosen for this project is the process of a person visiting a salad store, orders from scratch ingredients, and waiting for the server to assemble the ingredients into a fresh salad.
I found it interesting because these personalized salads are unique to each customer based on their different needs. Each person has one own recipe, and that is exactly what came to my mind when I think about human-centered design.
Field Research
The salad store that I chose to observe is one of my frequent visit stores located next to my apartment. I observed the store at a workday dinner time for around 30 minutes and noticed the following points of entry and error paths.
CX Outline
Outlines different stages during this IRL experience
User Persona
Based on the above observation, I created the following user persona for the later design.
User Journey Map
Mapping out the targeted user's journey gives me a clear idea of what are the pain points and the expectations.
Value Proposition
Value proposition canvas gives me the opportunity to demonstrate how value will be delivered, experienced and acquired,
DCX Outline
Based on the above research, I developed an outline for the digital customer experience noting each stage and what are the goals that my app needs to achieve.
DCX Flowmap
​A flow map is created to outline all the steps aiming to achieve the above goals.
Wireframes
Wireframes are created based on the flow map and demonstrate all the features in the app.
High-fidelity Prototype
